Branding strategy


Customer Acquisition Costs

Our Data Diverse Sources

AdScience doesn’t rely on any single channel for data collection. We work with a wide variety of sources to create the most accurate and reliable picture of the advertising and publishing world. All of this data is fed into AdScience’s data processing servers where we turn billions of daily data points into insightful information.

Our data comes from various sources: * Hundreds of thousands of direct business owner members that are connected to us directly feed and share their insights on successful and unsuccessful advertising mediums. A panel of monitored devices and industry feeds, local internet service providers (ISPs) located in many different countries. Our web crawlers can scan every public source to create a highly accurate map of the traditional and digital advertising world. This last source of data helps us to constantly improve our learning set, fine tune our algorithms and reach accurate estimations about traffic stats for all advertising platforms and mediums.


Strategy

We strive to enhance decision making in the advertising world.

We measure every medium, industry and product, and work relentlessly to become the world standard for advertising measurement.

We reveal the complete picture and provide insights which buyers, brands, marketers, analysts, and industry leaders can rely on in their day-to-day work. Once we have collected volumes of raw data, we use statistical analysis and machine learning techniques to turn it into actionable knowledge.

Our raw data is treated with in-house algorithms to remove biases, filter out noisy information, and transform it into meaningful insights. The data from our diversified sources is intelligently combined, normalized, and projected to represent the entire Internet population.

From Data to Insights

Our expertise in advertising, marketing analytics, and consumer behaviour is what brings our data to life.

We work hard to filter our processed data and present it to users in a way that allows them to quickly find the insights they need.

We work hard so that you don't have to. Instead of being overloaded with irrelevant data, we give users focused access to the most relevant intelligence to help them achieve faster and better research.